e-Commerce Best Practice 2020
Read our e-Commerce Best Practice guidebook for 2020
The way your website is designed and laid out makes a huge difference to a customer’s experience. Design trumps functionality, by a huge margin - the entire marketing industry has been driven by this fact for more than 100 years. The design should fit your audience and your design should channel your customers to where you want them to go.
There are some standard practices and features that outstanding e-Commerce platforms follow and ensure their web sites contain.
The Shopping cart
"We got there. Your customer is now poised to buy; now is the time to minimise any distraction and help them focus on the product and the final purchase process. The shopping cart is a critical part of the purchase process – make sure it works for you and your customers.
One of the most significant metrics for e-commerce is “abandoned carts” - do everything you can to ensure this doesn't happen - the global average cart abandonment rate is 75%. Just to reinforce that - it means that, on average, 3 out of every 4 of your customers will drop out during the purchasing process. Just stop for a moment and imagine if that was happening in the queue in your local supermarket." - Section 9: Ratio e-Commerce BEST PRACTICE GUIDE 2020
If you would like to receive a free copy of our e-commerce guide or talk to us about how we can make a great design make a real difference to your bottom line, get in touch. You can also read more snippets of well-worn wisdom from the guide here